You are currently viewing Top 10 Best Keyword Research Tools in 2023 (Free Options)

Top 10 Best Keyword Research Tools in 2023 (Free Options)

Keyword research is one of the most important a crucial elements of SEO. Whether you want to revitalize an old blog or develop a content strategy for a new one. Good quality keywords are the best ways to attract quality traffic to your site consistently. Let me provide you with a list of some of the best keyword research tools that will help you.

Top 10 best keyword research tools

1. SEMrush

Top 10 Best Keyword Research Tools in 2023 (Free Options)

SEMrush is more than a keyword tool, it is the most influential part of SEO. Instead of producing numbers of keywords, SEMrush will provide you with 5 to 10 very specific keywords that are being used by the competitors.

Standout Features Of Semrush

Discover Long-tail keywords and ad group ideas

Yearly keyword trends

Global CPC distribution statistics

Use a complete keyword research toolkit

Organic traffic insights

Keyword difficulty analysis 

Pricing

Semrush Provides users with a 7-day free trial of the service. No need to enter your credit card details to get trial access and no charges are levied if you choose to cancel your subscription before the 7-day trial.

SEMrush comes with 4 different pricing plans. The best one is the annual billing plan.

  1. Pro – A plan for freelancers & sites that have a limited budget. The plan starts at $99.95 per month and gets billed annually.
  2. Guru – This plan is perfect for the day-to-day management of content for small to mid-sized businesses & SEO agencies and will find the features in. Guru starts at $191.62 per month.
  3. Business – It is ideal for eCommerce stores and agencies, and opens at $374.95 per month.
  4. Enterprise – If you have an extensive content strategy, reaching beyond the capacity of the above solutions, SEMrush can custom-fit a plan for your needs.

2. KWFinder

Top 10 Best Keyword Research Tools in 2023 (Free Options)

KWFinder is a tool developed by Mangools it is widely popular for delivering the best keyword research tools. Try using their beginner guide to get started.

The KWFinder tool helps in finding keywords with low SEO difficulty and also provides various useful features.

Standout features

  • It has a unique user interface and easy-to-navigate
  • You can easily find keywords in any language target
  • Options To choose from the list of powerful keywords
  • Get thorough statistics for keyword competition
  • In-depth SERP overview alongside a list of suggestions
  • It provides filters where you can refine the list of keyword suggestions

Pricing

KWFinder provides its users with 4 other SEO tools these keyword tools only allow a few free searches. The best choice is to select an annual plan and save up to 40% on any of their subscriptions.

Basic – $30 For Freelancers & Small Businesses)

Premium – $40 For New Startups & Blogs

Agency – $80 For eCommerce Stores & Heavy Sites)

3. Ahrefs Keyword Explorer

Top 10 Best Keyword Research Tools in 2023 (Free Options)

This Tool is one of the leading keyword research tools that are out there for content creators today. Ahrefs are popular among businesses as it provides a broad keyword report for its user and relies on clickstream data for click metrics.

Standout features

Precise Keyword Difficulty Score

Gives Out 1,000+ Keyword Suggestions

Available in more than 171 countries

Click metrics to enhance CTR

All-inclusive SERP overview

Pricing

Ahrefs provides users with four pricing plans. Starting at just $82 per month for freelancers, mid-sized organizations, online marketers, and bigger brands for an annual payment plan.

Ahrefs trial offer ($7 for 7 days) on their Lite & Standard subscription plans.

4. Google Keyword Planner

Top 10 Best Keyword Research Tools in 2023 (Free Options)

Even though Google Keyword Planner is a simple keyword tool with few basic features. Despite not having any extra features it’s one of the most accurate sources to get keyword data on the market. The data you will receive comes from Google and the results also integrate well with AdSense monetization.

Standout features

Discover commercial keywords using the “top of page” bid range

Precise search volume directly from Google’s search engine

Most suitable for business websites

Pricing

Google Keyword Planner is unrestricted and free of cost.

5. GrowthBar

This tool is a prominent tool for marketers and bloggers who want ranking difficulty/keyword suggestions with their search results.

GrowthBar has recently added a unique feature (content outline generation) you can this feature to generate content outlines in just one click for your blog and website with keywords, word counts, images,  headers, links, and more.

This tool also helps in exploring competitors’ profiles featuring – organic keywords, backlink data, Google/Facebook ads information, and other related insights.

Standout features

Now you can easily generate content outlines with AI

Keyword rank tracking

Precise ranking difficulty

Long tail keywords

Exportable keyword data

On-page word count

Pricing

GrowthBar offers its user a free 5-day trial, once 5 days are done you will be charged according to the plan you choose. The superior plan will provide you access to search unlimited keywords.

  • Pro – $29/month
  • Scale – $79/month

6. Long Tail Pro

Everyone knows that long-tail keywords are the new measures of SEO. The Long Tail Pro keyword tool helps generate long-tail keywords for niche sites and contains content producers for micro-niche sites.

Standout features

Robust & precise keyword metrics

Discover long-tail keywords easily

Attract highly convertible organic traffic

2,500+ SERP lookups on a daily basis

Pricing

Long Tail Pro is a premium tool offering a 7- day free trial. Subscriptions start @ $25 per month (In the case of annual billing). Long Tail Pro has three plans for its users.

Starter – $25/month

Pro – $45/month

Agency – $98/ month

7. Majestic

All-in-one SEO tool that helps keep a track of your site. It’s an ideal tool for new blogs and small businesses that don’t have the resources to invest a lot of complicated support for search engine optimization.

Standout features

You will get all SEO features in a single toolkit

Find easy-to-target phrases

Research competition on each keyword

Trustworthiness vs authority graph for website analysis

Pricing

Majestic allows its users to sign up and run 3 searches for free to experience the services they are providing. Except for keyword checker as it is only available in PRO and API plans. You can enjoy the all-in-one SEO toolkit @ $83/month for the annual plan.

8. Keyword Tool

Try using Keyword Tool if you are looking for keyword data mining. Keyword Tool is highly regarded as one of the leading keyword research tools on the market today. This tool offers analysis for various search engines such as Google, Amazon, YouTube, Bing, and the App Store.

Standout features

Get significant keywords using Google Autocomplete

Enhance your social media marketing with Instagram & Twitter keyword analysis

Export results to CSV

Simple UX for newbies

Pricing

Keyword Tool and Google Keyword Planner are pretty much the same. The tool is free for the first 750+ keywords and is easy to use. The Keyword Tool “Basic” plan starts @ $69 per month (Annual Billing).

9. Serpstat

This tool is one for you if you’re looking for a full SEO suite, it combines website analytics, keyword research tools, SERP analysis, a rank tracker, backlink analysis, and website audit features. Serpstat is an all-in-one tool to streamline the entire category of SEO.

Standout features

Understand your competition with the help of the competitor graph feature

Find keyword difficulty & trends

It’s The Most Economical Tool on The List

Pricing

The Serpstat tools can be used a few times for free you just have to sign up for their trial membership. For Full & Regular service you need to get yourself one of their subscriptions. Serpstat’s personal plan can cost you $55 per month.

10. Moz Keyword Explorer

The Moz Keyword Explorer is popular among the user as it provides easy-to-use and out-of-the-box keyword recommendations. Moz’s SEO tool is available with all the features you’d anticipate from the best keyword research tools that too with two very unique data points..

Organic CTR score – Organic click-through rate indicates the number of clicks you’re expected to get on page 1 of Google.

Priority score – They are a combination of data such as CTR, search volume & keyword difficulty which help users select the best phrase.

Standout features

Get relevant keyword suggestions

Organic CTR & Priority score

One-month trial period

Pricing

Get 10 free queries per month while Signing up for a free Moz account. The Keyword Explorer is a Research tool with lots of small assets and to get full access to this valuable asset you will need to pay for the complete SEO suite. Get Moz keyword research features in the platform’s “Medium” plan, starting @ $179 a month and a free trial for 30 days.

Want To Learn More About Online Marketing Techniques?

Upgrade your professional skills in Digital Marketing and Social Media Marketing Via a Master classes and Training.

Limited Seat’s Available