Competitor analysis is a key part of any SEO campaign. If your competitor is doing something right, you want to figure out how to do it better and beat them at their own game. While there are many different ways that you can go about this (and we’ll talk about them all later in this post), one of the most effective strategies is reverse engineering their Link Building strategy by checking out their backlink portfolio as well as looking into some other aspects such as Domain Authority.

Competitor analysis is a key part of any SEO campaign

One of the most important things you can do to get better results in your SEO campaign is to understand your competitors. By doing competitor analysis, you’ll be able to see what they are doing and how they are performing. You’ll also know what they are doing that isn’t working so well and why. This will allow you to make better decisions when it comes time for the implementation or optimization of your own website.

Here are the steps to perform a competitor site Analysis and Outrank Your Rivals:

Social Media Analysis.

Social media is an important part of your SEO strategy. You can use it to track competitors, see what they’re saying about their brand, and even find out if they’re doing more than just posting on Facebook or Twitter.

When analyzing social media accounts for your own company, there are three main categories of data:

• Content – What content does each account post?
• Engagement metrics – How many times does this content get shared? How many likes/retweets/comments do people give it?
• Traffic sources – Are any of these accounts ranking for optimizing keywords in Google search results or other channels such as Bing Webmaster Tools (a free tool available at bingbot.com)

Keyword Research.

Keyword research is the foundation of any SEO campaign. It’s important to understand what people are searching for, and how they want to find it. Keyword research is the first step in any successful SEO campaign, so it’s crucial to know your keywords before you start.

There are two main types of keyword research: natural search engine optimization (SEO) and paid search advertising (PPC).

Check Out Their Backlink Portfolio.

You should also check out their link portfolio. This is a good way to see how well they are doing on the search engine results pages (SERPs).

Check out the links that are pointing to your competitors and see if they have any unique or interesting anchor text. For example, if a competitor has an article on a particular topic and it’s relevant enough, then you should use that same anchor text in order to get more traffic from Google.

The same thing goes for links that point at your website as well; make sure there isn’t anything fishy going on here!

Reverse Engineer Their Link Building Strategy.

A reverse engineer is a process by which you analyze the link-building strategy of your competitors. You can do this by looking for patterns in the quality and quantity of their links, checking for links from the same sources, domains, pages and anchor texts, IP addresses, and more.

While you’re mining for keywords, also check for opportunities for featured snippets, quick-answer boxes, and other on-page SEO elements that can give you an edge.

While you’re mining for keywords, also check for opportunities for featured snippets, quick-answer boxes, and other on-page SEO elements that can give you an edge.

Featured Snippets:

To get a featured snippet on Google Search results pages (SERPs), use the keyword phrase as part of your page title or URL in an appealing way, for example: “how to [keyword]” or “website design tips [keyword].” You can also include it within the text of your post or article if it makes sense for the context. Once you’ve written up some content that includes this keyword phrase at least once in its body somewhere say after every sentence Google will display one of these “snippets” next to search results when people search with that exact term as well as related terms from their query history (if they’ve used them before).

These snippets will show up in SERPs alongside organic listings based on what users actually searched for in the past few minutes; so if someone searches for something like “best websites,” then both types will appear side by side instead of just one listing appearing above all others.”

Use Domain Authority to Set Realistic Goals.

Domain authority is a metric that measures the “authority” of your site, or how many other sites link to it. It’s similar to links in that it’s a score from 1-100 (with 100 being the highest). If you want more organic traffic, you’ll need to increase your domain authority first before worrying about other factors like content quality or keyword density.

A low domain authority means that there are fewer high-quality backlinks pointing to your site; this means there are many fewer pages linking back to yours than others with similar rankings and traffic volume. 

You can learn a great deal by looking at what your competitors are doing right (and wrong).

You may be surprised at the things that your rivals are doing right, and you’ll probably see some things you should do differently. Look for opportunities to outrank your rivals by understanding how they’re measuring success against their goals and objectives.