Google Ads is a platform for paid advertising that falls under the pay-per-click (PPC) marketing model, in which you, the advertiser, pay per click or impression (CPM) on an ad.
a successful way to attract qualified traffic, or good-fit customers, to your company who are looking for the goods and services you provide. You can increase in-store traffic, increase phone calls to your business, and increase website traffic with Google Ads.
You can make and distribute strategic advertisements to your target market on desktop and mobile devices. As a result, when your ideal customers use Google Search to look for goods and services similar to yours, your company will appear on the search engine results page (SERP).
Your strategy should include testing and fine-tuning because you really need to nail it for your keywords. Your ad will be shown to the wrong audience if your keywords are too general, which will result in fewer clicks and a higher ad spend.
Examine what’s working (i.e., which keywords result in clicks) and make changes to your ads as necessary to make them more relevant to your target market. The mix probably won’t be perfect the first time, but you should keep introducing, eliminating, and adjusting keywords until it is.
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