As Instagram endures to grow as a major player in the marketing world, brands across the board are taking consideration. From community-building to social vending and everything in between, it’s no wonder customers and businesses alike have adopted Instagram as one of their main income-generating tools. How to Advertise on Instagram is a common question among all marketers.

And as a marketer, it’s more important than ever to be inventive and learn how to promote your business on Instagram. Instagram may look like the go-to app for sharing perfectly lit selfies, lifestyle photos, and laugh-out-loud memes.  Instagram has converted into a goldmine for businesses of all shapes and sizes. But simply posting a picture snapped on your smartphone and posting it isn’t going to grow you very far. With 600 million other users on Instagram, you need to make an effort to stand out.

11 Best Ways To Advertise Your Business On Instagram

Instagram has emerged as one of the most popular social media platforms for businesses to promote their products and services. With over a billion monthly active users, it offers immense potential to reach a wide audience and boost brand awareness. To help you effectively advertise your business on Instagram, here are 11 tried-and-true strategies to consider.

1: How to Advertise on Instagram: Be an Active Participant on the Platform

Any social media tactic is to be more than just a publisher of content. You need to be convoluted. On Instagram, that means a few things: Follow other people, brands, and influencers. Participate in the comment section of your posts and others Put out the awesome content of prospective customers and mention them

2: Use Testimonials

You are not the most neutral source of information when it comes to your own business. You have a pretty damn devolved interest in its success.

This is what makes testimonials as convincing as they are. And not just on social media. Testimonials are a powerful element of any promotion funnel, from landing pages to your homepage, advertisements, and more. This is one of the best ways to advertise on Instagram.

3. Stick with One Branded Theme

Branding is a big part of content making, and that goes for social media as much as it does your blog.  Users are more content with your brand if they recognize it.

You will cultivate more quickly, have better brand recognition and recall, and will come across as more professional than if you just throw out your posts regardless.

4: Incorporate Trending Topics in Your Posts

Going with what’s fashionable is a best practice on social media in general. If you can knock into what people are already thinking about, you’ll grow a serious chance when it comes to social engagement.

5: Use a Hashtag Contest

Instagram Hashtag contests are one of the fastest and simplest ways to drive new Instagram followers as well as get user-generated content you can use down the line.

Basically, Instagram users are given an incentive (the chance to get a prize) in return for Following your page and posting a photo via the use of a hashtag.

All photos which are tagged with your contest hashtag are inevitably populated into your contest page. People who have succumbed to a photo then boost their friends and social network to vote on their submission, and whoever gets the most votes win the prize.

6: Include Video Content

This is a bit of a delicate one because the last thing I want you to do is to recommend you upload the video to Instagram if it’s not up to a certain standard. Nothing communicates unprofessionalism as fast as poor sound and video quality.

If your business has advanced in creating great videos, with a studio, green screen, lapel mic, and good camera, then video is the way to go. It gets more traffic than images and, conversely, nothing communicates rightfulness and competence as fast as great video. This is also one of the best ways to advertise on Instagram.

7: Use Brand and Campaign-specific Hashtags

You want your followers and prospective consumers to be able to quickly notice the brands they’re interested in, and campaign-specific hashtags are the best technique to do that.

8: Don’t Skimp on the Quality of Your Images

If you’re looking to sponsor your product on Instagram, you need to make it look as attractive as possible. The same product, shot in dim light with a not-so-great camera, won’t get Likes.

9: Use Quotes

If you’re looking for the most shareable, engageable, and Likeable matter on social media, quotes have been in the top three.

Users go to social media to be encouraged and share that inspiration with their own network. Not all businesses will get success with quotes, as some target markets won’t retort particularly well. But if you’re in digital marketing or social media platforms, you’re missing out if you don’t try a few quote posts from time to time.

 

10: Use Instagram Advertising

Greatest practices only take you so far. The targeting is the same as Facebook’s and you can get really very sensible costs per click. You can either spend the next 8 hours scheduling posts that align perfectly with the good practices and techniques. Here’s where the magic happens, you can pay and reach more potential followers and consumers.

11: Follow & Engage with Influencers

The best technique for recognizing influencers is to use a tool. You could practice the search bar or “Explore People” feature within Instagram. Instead, make one of the very reasonably-priced tools designed to make it all simple.