Social media marketing tools are software applications that help businesses manage and analyze their social media accounts, schedule and publish content, and engage with their followers. These tools have become essential for businesses of all sizes, especially small businesses, as social media has become a crucial platform for reaching and engaging with customers.
Small businesses often have limited resources and may not have a dedicated social media team. Thus, social media marketing tools can help them efficiently manage their social media accounts, save time, and improve their social media presence. With the help of these tools, small businesses can create and share compelling content, engage with their customers, and increase their brand awareness.
The purpose of this blog is to highlight the top 9 social media marketing tools that are best suited for small businesses. Each tool is evaluated based on its features, benefits, customer reviews, and pricing. By providing a comprehensive overview of these tools, this blog aims to help small businesses select the most appropriate tool for their social media marketing needs. So, let’s dive into the details of the top 9 social media marketing tools that can help small businesses grow and succeed in the digital world.
9 Best Social Media Marketing Tools for Small Businesses
In today’s digital age, social media has become an essential platform for businesses to connect with their target audience, build brand awareness, and drive sales. However, managing social media accounts effectively can be a daunting task without the right tools. Fortunately, there are several powerful social media marketing tools available that can streamline your efforts and maximize your business’s online presence. In this further article, we will explore nine of the best social media marketing tools specifically designed for small businesses.
1. Zoho Social – Best social media marketing tools for small businesses
A. Overview of Zoho Social:
Zoho Social is a social media marketing software that enables businesses to manage multiple social media accounts from a single platform. It offers features such as content scheduling, publishing, and analytics, as well as monitoring and engaging with followers. Zoho Social is an affordable option for small businesses, with a focus on ease of use and accessibility.
B. Features and Benefits:
Zoho Social offers several features and as well as benefits, including
- Multi-platform management: It allows businesses to manage multiple social media accounts such as Facebook, Twitter, Instagram, LinkedIn, and Google My Business from one platform, using social media marketing software.
- Content scheduling and publishing: Zoho Social enables businesses to schedule and publish content on their social media accounts in advance, saving time and effort.
- Monitoring and engaging: With Zoho Social, businesses can monitor and engage with their followers by responding to comments and messages, and tracking mentions and hashtags related to their brand.
- Analytics: The tool provides in-depth analytics and reporting, allowing businesses to track their performance, identify trends, and make data-driven decisions.
- Collaboration: Zoho Social offers collaboration features that enable teams to work together, assign tasks, and track progress.
C. Customer Reviews:
Zoho Social has received positive customer reviews for its user-friendly interface, ease of use, and affordability. Customers have also praised its analytics and reporting capabilities, as well as its customer support.
D. Pricing:
Zoho Social offers a variety of pricing plans, including a free plan for one user with limited features. The paid plans range from $15 to $200 per month, depending on the number of users and features required. Zoho Social offers a 15-day free trial for all paid plans. Overall, Zoho Social is a budget-friendly option for small businesses looking for an all-in-one social media management tool.
2. HubSpot- Best customer support options
A. Overview of HubSpot:
HubSpot is an all-in-one marketing, sales, and also service platform that offers a wide range of features and tools to businesses of all sizes. One of its features is social media management, which enables businesses to manage their social media accounts from one platform. HubSpot’s social media management tool integrates with other HubSpot tools, allowing businesses to streamline their marketing efforts.
B. Features and Benefits:
HubSpot’s social media management tool offers several features and benefits, including:
- Multi-platform management: It allows businesses to manage multiple social media accounts, including Facebook, Twitter, LinkedIn, Instagram, and YouTube, from one platform.
- Content scheduling and publishing: HubSpot enables businesses to schedule and publish content on their social media accounts in advance, saving time and effort.
- Monitoring and engaging: With HubSpot, businesses can monitor and engage with their followers by responding to comments and messages, and tracking mentions and hashtags related to their brand.
C. Pricing:
HubSpot offers a variety of pricing plans, including a free plan with limited features. The paid plans range from $50 to $3,200 per month, depending on the number of users and features required. HubSpot offers a 14-day free trial for all paid plans. While HubSpot’s social media management tool is more expensive than some other options, it is an excellent choice for businesses looking for a comprehensive marketing and sales platform with a focus on customer support. Social media marketing tools for small businesses can be found within HubSpot’s marketing platform, which includes a variety of features to help businesses manage their social media presence and engage with their audience.
3. Hootsuite – Best for solo users
A. Overview of Hootsuite:
Hootsuite is a popular social media management tool that enables businesses to manage multiple social media accounts from one dashboard. This makes it a great option for small businesses looking for efficient and effective social media marketing tools for small business. With Hootsuite, you can easily schedule and publish content, monitor and engage with followers, and access detailed analytics to track your performance on various social media platforms. Additionally, Hootsuite offers a wide range of customization options, making it easy to tailor the tool to meet your specific needs as a small business owner. Overall, Hootsuite is a great choice for small businesses looking to streamline their social media marketing efforts and make the most of their online presence.
B. Features and Benefits:
Hootsuite offers several features and benefits, including
- Multi-platform management: It allows businesses to manage multiple social media accounts such as Facebook, Twitter, Instagram, LinkedIn, and YouTube from one dashboard.
- Content scheduling and publishing: Hootsuite enables businesses to schedule and publish content on their social media accounts in advance, saving time and effort.
- Monitoring and engaging: With Hootsuite, businesses can monitor and as well as engage with their followers by responding to comments and messages, and tracking mentions and hashtags related to their brand.
C. Pricing:
Hootsuite offers a variety of pricing plans, including a free plan for one user with limited features. The paid plans range from $29 to $599 per month, depending on the number of users and features required. Hootsuite offers a 30-day free trial for all paid plans. Overall, Hootsuite is a great choice for businesses looking for a customizable and flexible social media management tool.
4. Sendible – Best for functionality
A. Overview of Sendible:
Sendible is a social media management tool that provides a wide range of features for businesses to manage their social media accounts. Sendible is a popular choice for businesses of all sizes, with a focus on functionality and automation.
B. Features and Benefits:
Sendible offers several features and benefits, including:
- Multi-platform management: It allows businesses to manage multiple social media accounts such as Facebook, Twitter, Instagram, LinkedIn, and YouTube from one dashboard.
- Content scheduling and publishing: Sendible enables businesses to schedule and publish content on their social media accounts in advance, saving time and effort.
- Automated posting: Sendible’s advanced features allow businesses to set up automatic posting, so they can continue to engage with their audience even when they’re not actively posting.
- Social listening: Sendible enables businesses to monitor conversations happening on social media that are related to their brand and industry.
- Analytics: Sendible provides in-depth analytics and reporting, allowing businesses to track their performance, identify trends, and make data-driven decisions.
- Client management: Sendible offers client management features, which are beneficial for social media agencies that manage multiple clients.
C. Pricing:
Sendible offers a variety of pricing plans, starting at $29 per month for a solo user with limited features, and up to $299 per month for a team with advanced features. Sendible offers a 14-day free trial for all paid plans. Overall, Sendible is an excellent choice for businesses looking for advanced features and automation capabilities.
5. Loomly – Best for Snapchat and TikTok
A. Overview of Loomly:
Loomly is a social media management tool that provides a range of features for businesses to manage their social media accounts. It is particularly known for its focus on content creation and collaboration between team members.
B. Features and Benefits:
Loomly offers several features and benefits, including:
- Content creation: Loomly provides content creation tools, including a post builder, image editor, and also hashtag suggestion feature.
- Collaboration: Loomly enables team members to collaborate on content creation and scheduling, including feedback and approval workflows.
- Multi-platform management: It allows businesses to manage multiple social media accounts such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest from one dashboard.
- Scheduling and publishing: Loomly enables businesses to schedule and publish content on their social media accounts in advance, saving time and effort.
- Analytics: Loomly provides analytics and reporting, allowing businesses to track their performance, identify trends, and make data-driven decisions.
C. Pricing:
Loomly is also a great option for businesses looking for social media planning tools. They offer a variety of pricing plans, starting at $25 per month for a solo user with limited features, up to $249 per month for a team with advanced features. Loomly also provides a 15-day free trial for all paid plans, making it easy to test out their social media planning tools before committing. Overall, Loomly is an excellent choice for businesses that prioritize content creation and collaboration between team members.
6. Sprout Social – Best for mid-sized businesses
A. Overview of Sprout Social:
Sprout Social is a popular social media management tool that provides a wide range of features for businesses to manage their social media accounts. It is particularly known for its focus on customer engagement and relationship building.
B. Features and Benefits:
Sprout Social offers several features and benefits, including:
- Smart Inbox: It allows businesses to manage all their social media messages in one place, responding to comments, mentions, and also direct messages.
- Publishing and scheduling: Sprout Social enables businesses to schedule and publish content on their social media accounts in advance, saving time and effort.
- Reporting and analytics: Sprout Social provides in-depth analytics and reporting, allowing businesses to track their performance, identify trends, and make data-driven decisions.
- Team collaboration: Sprout Social enables team members to collaborate on content creation and scheduling, including feedback and approval workflows.
- Social listening: Sprout Social allows businesses to monitor conversations happening on social media that are related to their brand and industry, enabling them to engage with their audience proactively.
C. Pricing:
Sprout Social offers a variety of pricing plans, starting at $99 per month for a solo user with limited features, and up to $249 per user per month for a team with advanced features. Sprout Social also offers a 30-day free trial for all paid plans. Overall, Sprout Social is a great choice for businesses looking for a social media management tool that focuses on customer engagement and relationship building.
7. Constant Contact – Great for email marketing
A. Overview of Constant Contact:
Constant Contact is an all-in-one marketing platform that provides several tools for businesses to manage their online marketing efforts, including email marketing and social media management.
B. Features and Benefits:
Constant Contact offers several features and benefits, including:
- Email marketing: Constant Contact provides email marketing tools, including customizable templates, automated email campaigns, and list management. Moreover, these tools are designed to help businesses engage their audience and drive more sales.
- Social media management: With Constant Contact, businesses can manage their social media accounts seamlessly. Additionally, scheduling and publishing content, tracking performance, and engaging with their audience become effortless. In short, it is an all-in-one social media management platform for small businesses.
- E-commerce tools: Constant Contact offers various e-commerce tools to help businesses create and manage their online stores. Besides, it includes inventory management, order processing, and payment processing. Consequently, small businesses can easily sell their products or services online with ease.
- Integrations: Constant Contact integrates with several other tools, including Shopify, PayPal, and WordPress. By doing so, it simplifies small business owners’ work by allowing them to manage all their online marketing efforts in one place. Consequently, businesses can save time and resources while increasing their online presence.
C. Pricing:
Constant Contact offers a variety of pricing plans, starting at $20 per month for email marketing and social media management tools, and up to $45 per month for advanced features, including e-commerce tools and event marketing. Constant Contact also offers a 60-day free trial for all paid plans. Overall, Constant Contact is an excellent choice for businesses looking for an all-in-one marketing platform that includes both email marketing and social media management tools.
8. Buffer – Most flexible pricing
A. Overview of Buffer:
Buffer is a social media management platform that provides tools for businesses to manage their social media accounts and streamline their social media marketing efforts. It is known for its user-friendly interface and simple scheduling tools.
B. Features and Benefits:
Buffer offers several features and benefits, including:
- Social media scheduling: Firstly, Buffer enables businesses to schedule and publish content on their social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Content curation: Additionally, Buffer provides a content curation feature that allows businesses to discover and share high-quality content relevant to their industry or audience.
- Analytics and reporting: Moreover, Buffer provides analytics and reporting tools that allow businesses to track the performance of their social media accounts and make data-driven decisions.
- Team collaboration: In addition, Buffer allows team members to collaborate on social media management tasks, including content creation and scheduling, feedback, and approval workflows.
- Integrations: Finally, Buffer integrates with several other tools, including Canva, Google Analytics, and Zapier, making it easy for businesses to streamline their social media marketing efforts.
C. Pricing:
Buffer offers a variety of pricing plans, starting at $15 per month for up to 8 social media accounts, and up to $99 per month for advanced features, including team collaboration and analytics. Buffer also offers a free plan with limited features and a 14-day free trial for all paid plans. Overall, Buffer is a great choice for businesses looking for a simple and user-friendly social media management platform.
9. CoSchedule – Best for teams
A. Overview of CoSchedule:
CoSchedule is a marketing calendar and project management tool that provides several features for businesses to manage their marketing campaigns and social media accounts. It is known for its intuitive interface and customizable workflows.
B. Features and Benefits:
CoSchedule offers several features and benefits, including:
- Marketing calendar: Firstly, CoSchedule provides a marketing calendar that allows businesses to plan and schedule their marketing campaigns, including social media posts, blog articles, and email newsletters.
- Social media management: Additionally, CoSchedule enables businesses to manage their social media accounts efficiently. It offers features like scheduling and publishing content, tracking performance, and engaging with their audience.
- Project management: Moreover, CoSchedule provides project management tools that help businesses in managing their projects. These tools include customizable workflows, task management, and team collaboration features.
- Analytics and reporting: Furthermore, CoSchedule provides analytics and reporting tools that allow businesses to track the performance of their marketing campaigns and make data-driven decisions.
- Integrations: Finally, CoSchedule integrates with several other tools, including WordPress, Google Analytics, and HubSpot. This integration makes it easy for businesses to manage all their marketing efforts in one place.
C. Pricing:
CoSchedule offers a variety of pricing plans, starting at $29 per month for basic features, and up to $1,200 per year for advanced features, including team collaboration and custom branding. CoSchedule also offers a 14-day free trial for all paid plans. Overall, CoSchedule is a great choice for businesses looking for a comprehensive marketing calendar and project management tool.
Conclusion
In this blog, we have discussed the top 9 social media marketing tools for small businesses. These tools are Zoho Social, HubSpot, Hootsuite, Sendible, Loomly, Sprout Social, Constant Contact, Buffer, and CoSchedule. Each tool has unique features and benefits that can help businesses streamline their social media marketing efforts.
Choosing the right social media marketing tool can be challenging, but it’s essential for small businesses to have a solid online presence. Based on their specific needs and budget, we recommend small businesses consider Zoho Social or HubSpot for their affordability and user-friendly interface. For solo users, Hootsuite or Sendible is a great choice, while mid-sized businesses can benefit from Sprout Social. Constant Contact is ideal for email marketing, and Buffer offers flexible pricing. For teams, CoSchedule is the recommended tool.
Social media marketing is critical for small businesses, and using the right tools can make a significant difference in their success. Each of the top 9 social media marketing tools discussed in this blog has its strengths and weaknesses, and it’s up to businesses to choose the right one for their specific needs. Whether they’re looking to increase their social media presence, engage with their audience, or track their performance, these tools can help them achieve their goals.
