Marketers are always looking for ways to save time and money on their marketing efforts. Companies that use marketing automation platforms will tell you that they have seen an increase in leads, sales, and revenue as a result of these tools. Whether you’re looking to get started or expand your current portfolio. In this article, we will discuss the best 7 marketing automation platforms around today, so let’s dive into them:

HubSpot

HubSpot is a CRM, marketing automation, and sales solution that helps you build an integrated marketing platform and it is one of the best marketing automation platforms. HubSpot’s primary function is to help you generate leads through the use of email marketing.

HubSpot can be used as a standalone product or integrated with other applications such as Salesforce or Adobe Analytics. If you want to integrate your marketing efforts into another system, it doesn’t matter you’ll be able to do so with this platform because it’s cloud-based.

Act-On

• Act-On is a comprehensive marketing automation platform that can help you manage all aspects of your business.
• Act-On has a free trial, but it also offers paid versions for larger businesses.
• The free plan includes up to 10 contacts and up to 5 messages per day, along with basic reports on activity and campaign performance.

Infusionsoft

Infusionsoft is a powerful marketing automation tool that helps you automate your marketing campaigns, nurture leads, and convert more customers.

This is a great tool for small to medium businesses. It’s ideal for companies with less than 10 employees because it comes with all of the features you need in order to run a simple but effective business. For example:

• You can use it as an email marketing solution by creating templates based on different customer types or buying lists (like Facebook ads) that can automatically send emails at certain times (like when someone logs into their account).
• You can use it as an event-based campaign tool by setting up events like “new customer” or “first purchase” so that any time someone makes one of these actions in their account, whether by contacting support or making another purchase, they’ll receive an automated message from you letting them know about it!

Marketo

Marketo is a comprehensive marketing automation platform. It’s best for companies with a large sales force, but it can also be used by marketers who have a small team or no team at all.

Marketo has more than 40 integrations and tools, including Google Analytics and Salesforce Marketing Cloud (formerly known as HubSpot). The customer service team is available 24/7 via phone or live chat; they’ll walk you through any issues you’re having with your account as well as give advice on how to improve your overall performance using Marketo’s features.

Adobe Campaign

Adobe Campaign is a marketing automation platform for creating, publishing, and tracking personalized email, mobile push, and social media campaigns. It allows you to create automated emails with pre-written content that you can use as-is or customize to fit your brand. You can also use the platform’s drag-and-drop editor to create customized emails from scratch or add images or videos directly into the body of your message.

Adobe Campaign offers a number of features that make it easy for marketers like yourself:

• Create targeted campaigns based on customer behavior data (e.g., recent purchases)
• Send targeted emails at scale through automation workflows including A/B split testing
• Create bespoke templates – no coding required!

Pardot

Pardot is a marketing automation platform that helps companies attract and convert leads, nurture and convert customers, and measure and optimize marketing performance. It’s an industry leader in lead generation technology that automates the entire process of capturing, converting, and nurturing leads for online sales at every stage of the buyer journey.

Pardot offers a suite of products for each stage of your customer’s journey, from free trials to paid plans, so you can create customized experiences that fit your business needs.

ActiveCampaign

ActiveCampaign is a popular marketing automation platform that’s great for small businesses looking to build a scalable, automated email marketing strategy. It has an easy-to-use interface, a strong mobile app, and a great support team.

ActiveCampaign also offers other tools such as lead scoring, messaging automation, and social media scheduling. The pricing model is simple: you pay by the number of emails sent per month or per user group (up to 1 million).

Marketing automation helps save time and money.

Marketing automation is the use of software to send targeted messages to customers. It helps you save time and money by automating repetitive tasks, often reducing the need for human labor.

You can use marketing automation tools to Send targeted messages at the right time and frequency automatically when someone joins your email list, or when they purchase a product from you or sign up for something new from your website. This means that you don’t need an individual person who is constantly checking their inboxes; instead, all communication goes through one central system that sends out automated emails based on specific criteria such as geographic location, time zone, etc.